Business Analytics News Roundup 3
This week, Barack Obama uses analytics to help win the 2012 U.S. Presidential election, and an IBM predictive analytics commercial helps the New Orleans Saints defeat the Philadelphia Eagles on Monday Night Football! As usual, here are my favorite business analytics stories from the past week, and why I think they’re important. CNN reports that analytics played a HUGE part in Barrack Obama’s victory over Mitt Romney. Using data in political campaigns isn’t new. BUT, as I understand it, in a lot of races, the methods aren’t much more advanced than slicing and...
Read MoreBusiness Analytics News Roundup 2
Okay folks, here is this week’s analytics news roundup. As usual, I’ve tried to pull together a list of articles that I think are important to analytics practitioners – and why. Here’s my list for the week of October 29, 2012. Forbes ran a good introductory article about business analytics, using the moving Moneyball as a starting point for explaining how data-driven decision making is leading to results in business. (Patrick Taylor from Oversight Systems gives a good real world example of spend management analytics that IMHO most business owners should read, then...
Read MoreBusiness Analytics News Roundup 1
Each week, I try to gather up a set of business analytics news articles that I find useful – and that would be of interest to business analytics and business intelligence practitioners. Here’s my list for the week of October 15, 2012. CNBC posted a special report on how Sears, Macy’s, and other brands have used predictive analytics to revitalize longstanding lines of business, and offers some thoughts on its limitations. (Analytics isn’t a cure-all, and sometimes, the business answers you seek really are obvious). InformationWeek describes how an online retailer...
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