Business Analytics News Roundup 4
Follow This week, Sears surprisingly becomes an analytics SaaS vendor, and we look more closely at how the Obama campaign used analytics to gain an edge in the recent Presidential election with what one analyst calls “Small Data.” Here is my business analytics news roundup for the week of 11/12/2012. Sears is getting into the tech startup-business with MetaScale – a BigDataAsAService firm and in the process, trying out-Amazon Amazon Web Services. Wow. I didn’t see this coming. I’ve written recently about how retailers are helping to drive the big data locomotive,...
Read MoreBusiness Analytics News Roundup 3
Follow This week, Barack Obama uses analytics to help win the 2012 U.S. Presidential election, and an IBM predictive analytics commercial helps the New Orleans Saints defeat the Philadelphia Eagles on Monday Night Football! As usual, here are my favorite business analytics stories from the past week, and why I think they’re important. CNN reports that analytics played a HUGE part in Barrack Obama’s victory over Mitt Romney. Using data in political campaigns isn’t new. BUT, as I understand it, in a lot of races, the methods aren’t much more advanced than...
Read MoreLet’s Help Business Executives Understand Business Analytics
Follow I’m a business intelligence and analytics vendor and I have a problem. Small and medium sized business leaders – and executives from some very large businesses – don’t understand what I do or why they need my services. I’m okay with having to build a market, but with all the buzz in the business media about big data and analytics, I didn’t expect to have to work quite so hard. Now, I don’t have hard data on this (shudder!), but based on a couple years of client conversations, I can offer my opinion and a few suggestions about how we can help clients...
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