Data Analytics News Roundup: Media Analytics Madness Edition
Follow Analytics is useful in all sorts of different sectors. Companies now are doing more than monitoring and collecting data on what consumers enjoy; they’re actively collecting information from consumers to predict what people want to buy and where. This is helping them develop more products and services people will love and make them available where consumers want to buy. Don’t believe me? This week’s Data Analytics News Roundup on media analytics might change your mind — and you’ll never think of bacon suits the same way again. How Video Games Are Getting Inside...
Read MoreHow to Get Started With Data Analytics
Follow There’s a lot of buzz in the marketplace today about Big Data, business intelligence and data analytics – and a lot of confusion. One of the biggest misconceptions about analytics – and all of these these can be lumped under the term “analytics” — is that it’s some kind of software package you have to purchase, or that it requires the launch of huge software project. While those things are important for some organizations, they’re not always necessary – nor are they among the first things you’ll want to take on if you’re going to get...
Read MoreData Analytics News Roundup: Data Scientist Q&A Edition
Follow Big Data and analytics are important in both the private and public sectors. Businesses and government agencies alike are looking to learn from the information they collect and find better ways to achieve their goals, and are employing both technology and data scientists to get the job done. This week’s Data Analytics News Roundup brings you Q&A interviews with data scientists who share their expertise and insight into the work they’re doing. The Grill: VA Data Guru Dat Tran on Turning Data into Information at ComputerWorld: “The framework for good data...
Read MoreWhat Are Business Experiments?
Follow Ever wonder how big retailers such as Sears and Wal-Mart know if they can raise prices on an item and you’ll still buy it? Or how McDonald’s knows which new sandwiches they can introduce in a given market? Before the world’s best companies decide to invest in a new product, launch an advertising initiative or roll out revised pricing models, they generally test their changes first on carefully selected portions of their customer base. These types of business experiments allow companies to know how their customers will react to initiatives before they risk rolling them out...
Read MoreData Analytics News Roundup: Facebook Acquires Onavo Edition
Follow Facebook announced its purchase of Tel Aviv-based mobile analytics startup Onavo in pursuit of Mark Zuckerberg’s long-term goal to bring the entire world online with his Internet.org initiative. The company offers exactly what Zuckerberg wants in the form of cost-efficient data compression and a feature that monitors user data on on mobile applications. This week’s Data Analytics News Roundup contains articles on Facebook’s big plans for Onavo. Facebook Acquires Data Compression Company Onavo at InformationWeek: “Tel Aviv-based Onavo is a mobile analytics company...
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