How Big Data Will Affect Employees and Company Culture
Follow As companies collect more Big Data on current and prospective employees, it will play a more important role in attracting, hiring and managing those people. Among other changes, organizations that want to be competitive will need to find ways to use data analytics for human resources. These five articles from the past week explore how Big Data will affect employees and company culture in the near future. How Big Data Analytics Will Affect Your Company Culture at SmartData Collective: “If your company is considering a move towards big data acquisition and analysis, be...
Read MoreData Analytics News Roundup: Recruiting and Hiring Edition
Follow The Big Data news of the week includes stories on how organizations are using analytics to change their recruiting and hiring practices. Ad Age examined how the Marine Corps updated its recruiting efforts with the help of Big Data and Forbes explored how Google used analytics to discover what was wrong with their hiring process and find ways to make it better. This week’s Data Analytics News Roundup brings you those stories along with articles on how NASA, the NBA and a Washington, D.C., school are using Big Data. 3 Ways Big Data Changed Google’s Hiring Process at...
Read More4 Steps to Cutting Customer Churn with the Help of Data Analytics
Follow It doesn’t matter whether you sell products or services, or whether your customers are consumers or other companies — if you want to do well in business, you need to keep those customers coming back for more. Selling to existing customers is far more profitable than acquiring new ones. Keeping those customers happy – and buying – is easier if you understand precisely how happy they are and what will keep them from switching to a competitor. By using data analytics on information you probably already collect about your customers, you can better understand why those...
Read MoreData Analytics News Roundup: The IBM Watson Group Edition
Follow IBM is getting off to a big start this year with an exciting update to its Watson supercomputer. “IBM has transformed Watson from a quiz-show winner, into a commercial cognitive computing breakthrough that is helping businesses engage customers, healthcare organizations personalize patient care, and entrepreneurs build businesses,” said Michael Rhodin, senior vice president of IBM’s software solutions group. This week’s Data Analytics News Roundup brings you the news on how the computer giant’s new business unit, the IBM Watson Group, is looking to harness Big...
Read MoreData Analytics News Roundup: Social Media and Data Analytics
Follow 2014 is going to be another beautiful year for social media and data analytics. Popular platforms will be taking steps to gather and report more data that will be useful to advertisers and marketers as well as everyday users. Pinterest, for example, has recently acquired an image recognition and visual search startup VisualGraph to sort through and eventually connect all of their search engine’s data. VisualGraph co-founders Kevin Jing and David Liu wrote on their company blog: “We are excited for the opportunity to combine machine vision with human vision and curation, and...
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