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As part of its efforts to monetize its historic data, Twitter this week announced its purchase of social media data analytics startup Gnip, a company it’s been working with since 2010.
“As Twitter has grown into a platform that delivers more than 500 million Tweets per day, Gnip has played a crucial role in collecting and digesting our public data and delivering the most essential Tweets to partners,” wrote Twitter Vice President of Global Development & Platform Jana Messerschmidt in .
This week’s news roundup features articles about the acquisition and the future of social media data analytics.
- Twitter Nabs Gnip in Social Analytics Race at ZDNet: “Functioning as sort of archaeological crew, Gnip’s platform sifts through mounds of social media posts and filters those that could lead to critical business decisions and transactions for its clients. Gnip pulls data from not only Twitter, but also Tumblr, WordPress, YouTube, Facebook, Instagram, Foursquare, and others.”
- Twitter Acquires Data Startup Gnip at Mashable: “Gnip was founded in 2008 and claims to be Twitter’s first data partner. It works with a variety of clients including Tumblr, WordPress and Foursquare. It also provides Twitter data to the Library of Congress.”
- Twitter Buys Gnip, One of Only Four Companies with ‘Firehose’ Access at The Guardian: “Gnip’s acquisition also follows Apple’s purchase in December 2013 of Topsy, another company with access to the firehose. Topsy became the first firm to offer full search of the entire eight-year history of Twitter in September 2013, and some have speculated that Twitter’s acquisition of Gnip is a defensive move, designed to keep at least one of the firehose companies in-house.”
- With Gnip Buy, Twitter Starts Taking Its Data Business Seriously at Recode: “Gnip is one of only a handful of companies that still has access to the Firehose — all the way back through when Twitter first started hosting tweets on the Web — and Gnip deals with other companies that want to comb that information for any number of uses.”
- Social Data as a Business is Dead. Long Live Big Data Services at Fortune: “Gnip’s model was focused on licensing. We are very focused on being an engine for doing data processing. We like to do the licensing because there are a lot of advantages for the social networks to have us work on behalf of them.”
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