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An up-to-date, clear online presence creates credibility and accessibility for a business’ clients and prospects. But who is your audience? Do they understand your brand? What should you do to cause your audience and your brand connect meaningfully?
The answer is marketing analytics, which can tell you a lot about your audience and whether your marketing efforts are achieving their intended goals. This week’s Data Analytics News Roundup brings you articles on marketing analytics to help you use data to make the most of your marketing efforts.
- Why You Need Marketing Analytics to Build Your Online Brand at Creative Bloq: “Measuring and improving on-site performance is a key component of a successful online marketing strategy, which is why most businesses use web analytics tools such as Google Analytics to track site performance. However, in modern web marketing, the website itself may be merely the last step in a longer customer journey.”
- Why Your Brand Must Analyze Traffic by Device at Mashable: “But your brand’s traffic is not the same as the Internet’s, and your audience or target market may have different behaviors than web users at large. Although trends can offer direction, measuring your own traffic by device can be a powerful metric in making both marketing and product decisions.”
- Analytics are Critical for Marketers – Online and Offline at Savage Brands: “You have to dig deep. Don’t go with the shallow metric like how many visits or the overall conversion rate. Segment it and specify it as much as possible. One of the things we do is we’ll look at which pages perform best and which ones have a high bounce rate. Bounce rate would be when somebody sees it and they just flee ’cause it’s not working for them. Um, and you want to pick pages that get the most visits and the worst bounce rate first.”
- Apple Buys Social Media Analytics Firm Topsy Labs at BBC News: “Sanjana Chappalli, Asia-Pac head of LEWIS Pulse, a firm specializing in digital marketing services, told the BBC, ‘For companies to be able to understand what is popular with these users and what they are interested in, and then use it to their advantage, they need to filter the content and understand it. Topsy gives Apple the tools to do just that,’ she explained.”
- How Brands Can Optimize Social Strategies with Analytics at Enterprise Innovation: “If you have 100,000 fans but all you know about them is that they appear to like your brand, you might be in trouble. Extracting data out of your social media efforts and analyzing it helps you pin down who cares about your brand, how they are interacting with your brand through Facebook, and how to get fans to not just like but love your brand. Analytics is the way to understand what drives your fans so they can move from passive likes to active engagement.”
Want to learn more about marketing analytics? Download our guide:
DataClear is a Baton Rouge-based data analytics consulting firm. Contact us for a free 30-minute consultation and discover how your company can profit from data-driven decision making using tools that won’t break your budget.